Grammy Award-winning singer/songwriter Sheryl Crow has teamed up with Cotton Incorporated to support its Blue Jeans Go Green denim recycling programme, and is asking consumers to recycle their unwanted denim to help rebuild New Orleans, an area still feeling the repercussions of Hurricanes Katrina and Rita.

Crow commented 'I hope to influence as many people as possible to recycle their denim through the Blue Jeans Go Green programme. It's a really simple way to help the environment, help communities in need and complete an environmental cycle that begins on the farm and ends with us. To think that my old jeans could help insulate a house is just an incredible idea, I'm excited to work with Cotton Incorporated on this initiative'.